Job opportunities:
Important considerations for any candidate planning a professional MBA in marketing are questions like:
- What is the scope of MBA marketing?
- How is an MBA marketing salary?
- What after MBA in marketing?
and the like. If you think that there is no scope of MBA marketing managers in this age of recession! Think again! In these tough times the crying demand of the companies is to increase their sales even more, thus, the scope of MBA marketing only becomes more critical and vital for the survival of the organization. Thus, there is always a good scope of MBA Marketing even during the times of recession, although an MBA marketing salary might be seemingly lower than during boom times.
Career options after MBA marketing:
Let us briefly look at the scope of MBA marketing in the context of industries; one can develop a career in sectors ranging from FMCG, Retail, Tourism, Banking, Hospitality, IT and ITeS, Media, PR & Advertising, Consultancy, Market Research etc. Let us briefly look into the different job profiles a candidate can expect after MBA in marketing.
- Marketing manager: The marketing manager’s responsibilities focus on servicing and managing an ongoing relationship with existing customers. He utilizes his skills in international marketing, customer satisfaction and retention, market strategy, and emerging technologies. This position requires intensive knowledge of market research and customer management.
- Brand manager: The scope of MBA marketing graduate in Brand management is that he/she is responsible for promotion and positioning activities that include advertising, media, market research activities such as collecting the information about area of consumers, display brand at target place and the like.
- Market research analyst: After MBA in marketing can open employment possibilities as a Market research analyst. Such professionals devise methods and procedures for obtaining the data they need. He is responsible for design, implementation and analysis market and provides support for the development of business strategies and plans for contributing to the business. They design telephone, mail or internet surveys to assess consumer preferences, conduct surveys as personal interviews, going door-to-door, lead focus group discussions, or setting up booths in public places such as shopping malls, analyze data on past sales to predict future sales.
- Sales manager: A sales manager is responsible for a multitude of activities like providing effective customer service and Monitoring Schemes in retail trade and distributors and reporting competitor activity, assessing and fixing sales targets, developing and monitoring business development and the like. They appoint distributors and plan sales outlets. The candidates who opt for a sales profile after MBA in marketing require a knack for customer focus and a genuine interest in the problems of customers.
- Media Planning: It forms an important component of marketing strategy of any organization. Media Planning involves designing a plan that shows how advertising time and space in selected media and which vehicles contribute to the achievement of marketing objectives in an advertising campaign. It is a tool that allows the advertiser to select the most appropriate media to communicate the message in sufficient frequency towards the maximum number of potential customers at the lowest cost.
- Product management: A product manager is responsible for the profitability and market growth of a product line. They typically coordinate and oversee a number of diverse divisions of a corporation to ensure the efficient and timely flow of a product to market. The scope of MBA marketing for is significant as many are often promoted as Director or Manager of a group of products or as Vice President (VP) of marketing.
- Internet Marketing: This is among the hottest career options for MBA-marketing graduates. Internet marketing has grown to be a massive field worldwide with tremendous opportunities for those who seek to grow in this field. Openings in account management, client relations with internet marketing firms are obvious entry points. Candidates are also finding a great amount of openings in vendor management functions of corporations where the key task to select and manage the entire spectrum of internet marketing service providers. For those who still want to delve deeper into this field, working on internet marketing projects comes recommended – there’s a lot to choose from: Social media marketing, pay-per-click (PPC) search engine marketing, search engine optimization (SEO), web content writing, article and press release writing and gradually (and with diverse exposure) quickly rising as the Head of Digital Marketing! Salaries initially tend to be on par with industry standard – but once you have gain expertise and experience, higher payouts are in for sure!
Salaries for Starters may vary depending on the work experience of the individual. However, not all B-schools can guarantee an MBA marketing salary in similar ranges. The salary also depends on other parameters like the field of specialization, creativeness, innovativeness and the like. A key fact: Most CEOs have been known ton start their careers in some form of sales or marketing role – so if you plan to work your way up there, this functional skill is not an option!
Mario Fernandes says
Dear Gurus,
I am an IT engineer working as an “Oracle database administrator” in 24*7 environment.
I want to pursue MBA in marketing and work with CPG companies.
Will it be a problem for me since I have technology experience and want to switch to FMCG/CPG marketing?
Please help
Mario Fernandes
MBA Admission Gurus says
Hi Mario,
It won’t be a problem BUT your technology experience won’t be of any use. To make this happen, you will need (A) entry to a reputed MBA program and (B) convince both the admissions committee and the employer later on about your reason for shifting to CPG marketing.
Hope this helps,
Cheers!
MBA Admission Guru
Nazneen says
Hello MBA Admission Guru,
My resume is very much varied.
I did my Graduation in Cosmetics specialization and worked for a cosmetic company for one year. Then I went ahead with an MBA in Marketing and worked for one year in floor Tiles company as sales executive. Post that, I joined a manufacturing company as Sales coordinator. I have been working here for 2.5 years.
I am eager to propel my career forward and am looking for venues.
Please guide.
Thanks and regards,
Naaz
MBA Admission Gurus says
Hi Nazneen,
It seems that (A) you joined your MBA too soon and (B) that post-MBA you were unable to get a break in marketing
The net result is that you are held-up in a sales role that you could have actually got without an MBA itself!!
At this point,
1. you can possibly request your current employer to assign some “marketing” or “branding” responsibilities to you. That will be the best way to make a shift. Also look for marketing roles (This point and ones below are with the assumption that you want to grow in marketing and not sales)
2. You can also pursue a Masters in marketing but do ensure that it is from a reputed institute that guides you well in terms of specific placement opportunities.
3. The other option could be to pursue an online masters in marketing
4. Also consider the RAPIDLY EXPANDING field of INTERNET MARKETING. It is the place to be!
Cheers!
David
For MBA Admission Gurus LLC
Mahak Gupta says
Dear Sir,
I have completed my Bachelors in Automobile Engineering and am planning to do MBA. However I am confused about choosing the stream I.e marketing or finance. …
Please guide.
Thank you
MBA Admission Gurus says
Hi,
This is a very generic question and probably a bit too early, considering that you do not have industry exposure. Both of the streams are equally good and have their own share of shortcomings. Thus, there is not clear answer other that self-awareness.
We suggest that you work for some years whereby some clarity on strengths will arrive. For careers in marketing, you can refer to this section including various comment exchanges. We will be coming up with a finance section shortly.
Hope this helps.
Ranjan says
Hi,
I have an MBA degree in Sales and Marketing and since the last three years I am into the BFSI (Banking and Financial Services) sector, selling financial products.
I am looking for career shift where some creativity, research work and good decision making skills could be applied.
There is one sector – Digital Marketing – that I am finding very attractive.
Can you please help me to understand what to do? Should I continue with Banking sector or considering Digital Marketing will be wise decision?
Thanks and regards,
Ranjan
MBA Admission Gurus says
Greetings Rajan,
Internet marketing/digital marketing will definitely be the right shift for you. We suggest that you focus on the search engine marketing specialty in internet marketing domain. Cheers, MBAadmissionGURUS.com
Ranjan says
Hi MBA Admission Gurus,
Thanks a lot for you kind advice.
I have follow-up question,
There are two different segments one is E-commerce cos. who have their own web portal and selling goods to the consumer, and second is a Internet Marketing agency who is providing marketing and advertising support to others.
Being a Sales professional which one will be better for me in terms of learning, growth and stability.
Please guide..
sravani says
Dear MBA Admission Gurus,
I am working as asst manager sales with one of the top oil companies since past 5 yrs – and am currently planning for an MBA. If I choose to major in marketing, can I find employment that is not “sales” per se? Is an MBA in Information Technology (IT) feasible – given that I have a computer science background?
Thanks
MBA Admission GURUS says
Greetings Sravani,
1. You can shift to marketing roles with oil and chemical companies – work therein would be in one or more of brand and brand response areas such as (A) Managing advertisements (B) Arranging and leading trade shows (c) Executing marketing research/intelligence projects (d) promotions to channel partners and the like. Does this sound interesting??
If so, you will have to ensure an MBA in marketing from a reputed Business School that is especially known for contacts with chemical corporations. As such, you can do so for mechanical and other industrial giants too.
The scope is strong; however you will have to prove yourself in the initial few years AND a well-ranked MBA is a MUST!
Computer Sc. was something you did 5 years before and shifting now through an MBA in IT is something we do not recommend.
Hope this helps.
Thanks
sravani says
Sir,
Thank you very much for your prompt reply.
The options mentioned by you are really interesting.Is MBA marketing is sufficient to take up the roles mentioned or do i have to complete any specialized course along with the pg degree?
if so please mention.
MBAadmissionGURUS says
Hi,
For now an MBA will suffice. Your internship will be crucial. Do make sure it is in “marketing” and not “Sales”
Rafay Khan says
Hello, I want to go to Saudi Arabia in the future. I am currently studying business from a reputable business school and in the future, I want to do MBA in marketing. Can I have a bit of guidance regarding the “link” between my intention to do MBA (MKTG) and to work in KSA?
I would be highly obliged. Thanks a lot!
MBA Admission GURUS says
Greetings Rafay,
Is your BBA/BS specialized in marketing? If you seek employment in KSA, it would be better to pursue an MBA from a top school in KSA or the UAE. The other alternative is the United States – since US MBA programs have maximum global brand recall. Hope this helps…